Many social networks today employ the concept of “favoriting” items: images on Flickr, Instagram and 500px; songs on SoundCloud; videos on YouTube and Vimeo; tweets on Twitter; repositories on GitHub; and so on….

When you “favorite” or “like” something, you’re essentially telling the author that you’d like more of that. Yet, when it comes to creative endeavors, it’s money that makes the difference: not only it helps cover the costs of production, but it also frees up time to produce more. That’s why many of us resort to selling prints, crowdfunding and other ways of raising money.

One of such other ways is Flattr. And it’s G-R-E-A-T.

The idea behind the Sweden-based company is both simple and genius: instead of actively sending money to an author, which can be complex and, in some cases, awkward, you can prepay your Flattr account using pretty much any credit card (in addition to Paypal) and the system does the rest. All you have to do is “connect” your Flattr account to your social network accounts, which usually only takes a couple of clicks for each. This allows Flattr to track your likes and pay creators.

The only slightly more complicated one is Twitter, but it takes just a couple clicks more: since the chirping network changed its terms and conditions, Flattr cannot directly track your favorites. The problem is easily worked around by using SuperFav: just connect it to both Flattr and Twitter, and you’re good to go.

Afterwards, when you favorite or like something on any of the connected social networks, that thing is said to be “flattr’d” by you and the author gets some money from your balance. You don’t have to do anything else, just top up your Flattr funds once in a while and then simply use your social networks as before. Neat, eh?

But it gets better. You can support as many artists as you like, and you don’t pay a cent more than what you want to. You can top up your Flattr funds as much as you want, and then set a monthly budget. At the end of the month, your monthly budget is equally divided between all the artists whose items you favorited or liked. You always know exactly how much you spend.

To make it even clearer: let’s say that you top up €15 and set your monthly balance to €5. During the first month, you “flattr” 5 authors, by liking their contents: each one gets €1. The next month you “flattr” 2 authors: each one gets €2.50. The next month you “flattr” 8 authors: each one gets €0.62. It doesn’t sound like much, but it adds up; and a little is better than nothing.
(Technically speaking there is a 10% fee that Flattr rightfully retains when paying credit out; but that’s of concern only to creators, not supporters.)

Why sign up as a supporter, you ask? Because you like what authors make and feel that their productions are worth a few cents. It’s great to get thousands of views or dozens of favorites on a photo, or 110,000 views on a video. But if you like those things so much, why not take a step further and buy prints, buy books or, even more simply, Flattr? And of course, you can sign up as a contributor too, so you can both give and receive.

And while you’re at it, give it a try by using the Flattr this button right on this post.

Thanks!